95 points Wine Enthusiast: "Rich, fruity and enticing, this sweet vermouth is warmed with notes of fig and dried cherries, and just faint hints of spiced gingerbread and bitter orange peel. Drinkable solo as an apéritif, or use it as a cocktail-mixing favorite. Abv: 16.5%. (Apr 2014)"
Wine & Spirits: "A Turin classic with a sweet, gentle spiciness and lots of orange peel and vanilla notes. As it is essentially a classic Italian sweet vermouth, it is used like crazy in cocktails, but the best way to enjoy it is over ice with an orange twist. No shaker necessary. (Fall 2010)"
Producer notes: "King of the red vermouth. Produced at the Branca Brothers’ Distillery from a traditional recipe and adapted for more sensitive palates, this superb drink is the perfect aperitif, a delicate ‘after-dinner’ or the ideal partner for a rich dessert."