****Highly Recommended, F.Pault Pacult (Spirit Journal): "The neon orange color is very pretty and ideally pure. Right out of the box the orange/tangerine/rhubarb aroma seduces the olfactory sense; more air contact stimulates the herbal/botanical aspects as the bouquet turns garden fresh, viny, grassy, and citrusy; this is a sophisticated and gently aroma that I could sniff all day long. The palate entry is guardedly sweet and delightfully citrusy/fruity; the midpalate phase offers just enough herbal bitterness to balance the sweetness. Ends up refreshing, orangey sweet/ripe, and delectably herbal. A supremely mixable elixir (club soda, sparkling wine) that , if there is any justice, should become a favored pre-dinner quaff in aware US households and restaurants."
Wine & Spirits: "The aperitivo Italiano trumpets its poco alcolico (only 11% abv) right on its front label. It's often referred to by bartenders as 'Campari Lite' and, in fact, is now owned by Italy's Gruppo Campari. (Fall 2010)"